Perhaps you’ve seen the phrase, “Lazare. . .the World’s Most Beautiful Diamond.” Your mind might question the assertion. After all, aren’t all diamonds beautiful? How can a company make this claim?
The answer lies in the cut. In 1919, the cousin of founder, Lazare Kaplan, developed a mathematical thesis for cutting diamonds to precise angles and proportions to gain the optimum reflection and refraction of light. When a diamond is ideally cut, light rays from all sides are bent towards the center of the diamond and are reflected back through the top. If not ideally cut, light will “leak out” through the sides or bottom of the diamond. The beauty of a colorless diamond is all about its brilliance, scintillation, and fire. The Lazare Ideal cut maximizes all three.
A beautiful diamond is also tied to a company that does good work in its community. Lazare Kaplan International, Inc. supports a number of important causes in Namibia, where most of its diamonds are mined. LKI also supports policies that
protect fundamental human rights and the dignity of the individual
prohibit the trade in conflict diamonds (zero tolerance policy for conflict diamonds and strictly adheres to all protocols of the Kimberly Process)
prevent money laundering and combat the financing of terrorism
ensure business is conducted in an environmentally responsible manner
Finally, a beautiful diamond is one that can be yours forever. Every Lazare diamond of 0.18 carats and higher has the Lazare logo and an individual identification number, laser inscribed on the diamond’s girdle. This logo is your proof of authenticity as an ideal cut Lazare diamond, and the identification number is your proof of ownership.
Lazare Kaplan International, Inc. has been in business since 1903. It plans to be around for a long time to come. When it’s your turn to look for the world’s most beautiful diamond, be sure to remember Lazare.